Make real progress, one week at a time.
Startle turns your startup into a clear weekly plan, daily priorities, and real accountability.
Free to start · No credit card
Your week at a glance — today's priorities, the plan, and your streak.
How Startle knows what “good” looks like. It isn't vibes.
Every roadmap runs on the principles accelerators drill into founders — grow at a credible pace, earn real PMF before spending, stay default-alive, move one metric at a time. Startle scores every task against those benchmarks and the one number that matters at your stage.
5–7%/week
Early-stage growth
The weekly growth YC treats as a healthy pace before Series A.
Paul Graham — Startup = Growth
40%
Product–market fit
Users who'd be “very disappointed” without you — the bar before scaling spend.
Sean Ellis — PMF survey
Defaultalive
Runway test
Will current growth reach profitability on the cash you have? Every plan is checked against it.
Paul Graham — Default Alive or Dead?
1metric
Focus at a time
One number to move this week — not a dashboard of twelve.
Lean Analytics — One Metric That Matters
Not another dashboard. A plan, the work, and someone watching.
Everything below ships from day one — the free plan included.
A 13-week roadmap
Milestones, weekly goals, and daily tasks — built around your stage, not a generic template.
Today's priorities
The one to three things that move the needle, in your inbox each morning. No backlog paralysis.
Help with the hard tasks
Stuck? Get the cold email, ASO copy, or interview script — written for your context, ready to paste.
Email accountability nudges
A Sunday digest to someone you respect, plus mid-week nudges when a week starts slipping.
A weekly replan
Every Monday the roadmap rebuilds around reality. It never gets older than seven days.
An AI coach on call
Calls out drift and sets one brutal next move when you're dodging the obvious thing.
Someone you respect reads the report. That's the whole trick.
Software doesn't create pressure. People do — that's why accelerators pair you with mentors.
Nominate one person you respect. Each Sunday they get a short digest: what you committed to, what moved, what's next.
From you · To Sarah (mentor)
Week 14 — committed 16, completed 11
Next week focus
Cut signup-to-value time from 18m to 8m. One channel test: launch on Product Hunt Tuesday.
Start free. Go Premium when execution starts slipping.
Free gets you structure. Premium gets you pressure, precision, and faster recovery when a week goes sideways.
Free
£0
- •Your first 13-week roadmap
- •Daily task email + Sunday accountability digest
- •Weekly review + replan
- •Planning for the next 14 days
Premium
£29/mo
or £290/yr — 2 months free
For founders who want weekly output, not weekly guilt.
- Everything in Free, plus:
- ✓13-week planning horizon unlocked (weeks 3-13)
- ✓Priority feel: tighter loops, less second-guessing
- ✓Unlimited adaptive replanning when reality changes
- ✓AI Coach that calls out drift and sets one brutal next move
- ✓Task-level AI help with copy-paste scripts/messages
What is Startle?
Startle is a planning and accountability tool for founders. It turns your startup's context into a 13-week roadmap, daily priorities in your inbox, and a weekly accountability digest sent to someone you respect.
How does Startle work?
You spend about five minutes describing your stage, goal, and constraints. Startle builds a 13-week roadmap with weekly goals and daily tasks, emails today's priorities each morning, sends a Sunday digest to your nominated accountability partner, and replans every Monday around what actually got done.
How much does Startle cost?
Startle is free to start with no credit card — the free plan includes your first 13-week roadmap, daily task emails, a Sunday accountability digest, and weekly replanning. Premium is £29/month (or £290/year) and unlocks the full 13-week planning horizon, unlimited adaptive replanning, an AI coach, and task-level AI help.
Who is Startle for?
Startle is for early-stage and solo founders who want the weekly cadence and outside pressure that accelerators like Y Combinator and Techstars provide, without needing to be funded or accepted into a program.
What is the weekly accountability digest?
Each Sunday, Startle sends a short digest to one person you nominate — what you committed to, what you completed, and what's next — so a person you respect, not just software, keeps you accountable.
Do I need an accountability partner to use it?
No — it's optional, but it's where most of the pressure comes from. You can nominate someone whenever you're ready, and change or remove them at any time.
What happens at the end of the 13 weeks?
When your cycle wraps, Startle prompts you to review what shipped and regenerate a fresh 13-week plan around where you actually are — so the roadmap reflects reality, not the assumptions you started with.
Can I cancel anytime?
Yes. Manage or cancel your subscription anytime from the billing portal. Premium stays active until the end of the period you've already paid for, then you drop back to the free plan.
Give next week a shape worth showing someone.
About five minutes to set up. Your first plan arrives before the next coffee.